Maths and Louis Vuitton by Joe Brown

I'm currently studying both maths and art, and I'm interested in a career in architecture or design. I find the overlap between these two quite different subjects very interesting as I see one as helping to explain the universe we live in, and the other as expressing our view of the world.

I stumbled across the new Louis Vuitton promo made by Christian Bortslap on the website hypebeast. I glanced at the video and discovered a true gem of the net. I have always been interested in the overlap between art and maths and fashion represents and accommodates these two very different subjects. Fashion reflects how culture is changing in a time where identity is shaped by our consumption patterns and based on individualism and choice. 

I was instantly drawn to the geometric tessellations that made up this very clever video made for NOWNESS magazine. The video documenting the history of the world famous brand visually represents its start in 1898 in Paris, and how the brand spread across the globe. The video begins by creating the famous checked suitcase out of the geometric shapes. The clever transitions using the same shapes and manipulating scale proves how maths is used throughout the world of design and advertising. The shapes used are very similar to those made by the shadow of 4D shapes and geodesic spheres that are commonly seen in the world of modern architecture like the Eden Project.